Eye-Tracking Data: How Emily Kate Design Optimizes Visual Hierarchy for Conversions
The science of visual hierarchy is based on the principle that the human eye follows predictable patterns when scanning a screen. Most users in Western cultures follow an “F-pattern” or a “Z-pattern,” starting at the top left and moving across. However, these patterns can be disrupted by “visual noise” or poorly placed elements. By analyzing … Baca Selengkapnya